Delivering powerful solutions. To get you results.
In a world where an industry's rules can change overnight, strategy reigns supreme. But an industry in turmoil also provides the most fertile ground for startups to grow into leaders. Sometimes it takes an outside persepective to help a company see its relative positioning, options to consider in order to capitalize on the new opportunities, and how to get there faster than their competitors.
Preparing for, executing, and managing a capital raise is arguably the most challenging effort in a startup's lifecycle. It is also among the most rewarding. Capital is the lifeblood of a startup. Without it, even the best ideas wither. To secure it, a thoughtful and supremely clear artiiculation of why the company exists must be developed and communicated. And it's never too early to start.
The web is the greatest equalizer and democratizer of businesses ever. A startup can legitimately compete with a Fortune 500 company Web-enabled tools can accomplish almost anything that one can imagine. Software is the decade's greatest enabler of innovation. Now, a company's website or app allows it to multiply its impact exponetially. Give it the attention and resources needed to do it well.
Legal and Accounting
Administration of a business takes a lot of time and energy. Legal and accounting professionals are often the 'behind-the-scenes' and unsung heroes in the world of startups. They are as often networkers, sounding boards and champions of your business as they are professional service providers. Clean financials, smart legal advice and thoughtful positioning will greatly facilitate your startup's continued growth with few unnecessary surprises to sidetrack your team.
There is no easier shortcut to get to where you're going than to talk with someone who has been there. Whether its another entrepreneur, a business advisor, a professional services provider, an executive coach, or a venture capitalist, sharing your challenges with other qualified business people is sure to help. There is no replacement for experience.
Marketing professionals have opportunities to listen to, and understand, their customers and prospects like never before. No longer is the game about mass pushing a company's singular message out, it's about personalizing conversations with end-users at scale. If you're not talking to your competitors' consumers with this in mind, they're probably talking to yours.